The Starbucks Gold Benefits System Gives Users Complimentary Products
Jana Pijak — May 11, 2015 — Marketing
References: starbucks
The Starbucks Gold Benefits system gives subscribers of the coffee brand's My Starbucks app a chance at free products that vary according to their monthly spending patterns. The program lets users collect 30 stars within a 12 month period in order to achieve a certified Gold level that opens doors to countless offers and discounts.
In addition to a personalized gold card, Starbucks Gold Benefits members will also be given a free drink, juice or food item per every 12 stars they receive. This service keeps My Starbucks account owners subscribed and saves the coffee brand's loyal consumers money in the long run.
Spanning one year, Gold memberships must be maintained with 30 stars per year and are changed to a green status if not met. Despite of this, gold status is easily re-achieved once enough purchases have been made, making it easy to customize for those visiting their local Starbucks location.
In addition to a personalized gold card, Starbucks Gold Benefits members will also be given a free drink, juice or food item per every 12 stars they receive. This service keeps My Starbucks account owners subscribed and saves the coffee brand's loyal consumers money in the long run.
Spanning one year, Gold memberships must be maintained with 30 stars per year and are changed to a green status if not met. Despite of this, gold status is easily re-achieved once enough purchases have been made, making it easy to customize for those visiting their local Starbucks location.
Trend Themes
1. Personalized Rewards Programs - The Starbucks Gold Benefits system showcases the trend of personalized rewards programs that tailor offers and discounts according to consumers' spending patterns.
2. Loyalty Programs - The Starbucks Gold Benefits system highlights the trend of loyalty programs that incentivize and encourage repeat purchases by offering complimentary products and exclusive discounts.
3. Mobile App Integration - The Starbucks Gold Benefits system reflects the trend of mobile app integration in loyalty programs, leveraging user data and behavior to provide targeted rewards and maximize user engagement.
Industry Implications
1. Coffee Retail - The Starbucks Gold Benefits system disrupts the coffee retail industry by offering a personalized loyalty program that enhances customer retention and boosts sales.
2. Mobile Payment Solutions - The Starbucks Gold Benefits system presents opportunities for the mobile payment solutions industry to integrate loyalty programs into their platforms, providing value-added services for consumers.
3. Data Analytics - The Starbucks Gold Benefits system creates potential for the data analytics industry to analyze consumer spending patterns and behavior to optimize rewards programs and drive customer loyalty.
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