Santa Cruz Company has Partnered With LucasFilm to Make Star Wars Skateboards
Allen Taylor — March 16, 2014 — Life-Stages
References: nhsfunfactory & hiconsumption
Santa Cruz recently partnered with LucasFilm to make this Star Wars skateboard collection. You can purchase these boards as either Shred Ready or Collector's Edition models.
The series has five different limited edition models based off of some of the most iconic Star Wars characters. The designs are based on Stormtrooper, Boba Fett, Chewbacca, Yoda and Darth Vader. The Shred Ready models come equipped and ready for you to hop on and "shred" away while the Collector's Edition are more for people who want one of these bad boys to hand in their Star Wars sanctuary.
The boards come in different lengths and widths so boarders can choose one that fits their riding style too. For about $180, these are about the same price as any other board you'd be looking to buy and they feature some of the sickest Star Wars artwork around.
The series has five different limited edition models based off of some of the most iconic Star Wars characters. The designs are based on Stormtrooper, Boba Fett, Chewbacca, Yoda and Darth Vader. The Shred Ready models come equipped and ready for you to hop on and "shred" away while the Collector's Edition are more for people who want one of these bad boys to hand in their Star Wars sanctuary.
The boards come in different lengths and widths so boarders can choose one that fits their riding style too. For about $180, these are about the same price as any other board you'd be looking to buy and they feature some of the sickest Star Wars artwork around.
Trend Themes
1. Star Wars Merchandising - The popularity and cult following of Star Wars offers opportunities for companies to create unique and sought-after merchandise like the Star Wars skateboard collection by Santa Cruz.
2. Limited Edition Collectibles - Creating limited edition collectibles is a trend that taps into consumers' desire for exclusivity and unique products seen in collectors' editions of the Star Wars skateboard collection.
3. Pop Culture-inspired Designs - Collaborating with movie studios and other entertainment companies to create unique, pop culture-inspired designs on everyday products like skateboards presents opportunities for disruptive innovation in the skateboard industry.
Industry Implications
1. Skateboard Industry - Offering new and exclusive designs for skateboards, such as the Star Wars skateboard collection, can differentiate a brand and increase sales in the skateboard industry.
2. Pop Culture Merchandise Industry - The success of the Star Wars skateboard collection by Santa Cruz represents a potential opportunity for pop culture merchandise companies to collaborate with other entertainment companies to create exclusive, limited edition collectibles.
3. Movie Merchandise Industry - Collaborating with movie studios to produce unique merchandise like the Star Wars skateboard collection is a trend that presents opportunities for companies in the movie merchandise industry to expand their product lines and reach a broader consumer base.
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