Japanese Airline ANA is Flying Star Wars Airplanes Around the Globe
Riley von Niessen — May 4, 2016 — Marketing
References: ana-sw & luxurylaunches
Japanese airline All Nippon Airways has created a total of three Star Wars airplanes operating on international routes. While themed airplanes aren't all that new, ANA has shown some serious dedication to the Star Wars cause by changing everything from paint to cup holders, to its on-air beverage cups and even the company website, which is studded with a star-filled galaxy, complete with the Star Wars theme playing.
Not only that, ANA has everyone on board with its main title video. Following the sights and sounds familiar to flyers and staff alike, the short film cuts sound sequences to create the Star Wars theme song. Using the beeping of boarding passes, the clicking of shoes, the sounds of maintenance work and squealing tires of landing planes, the result is fairly accurate and completely adorable.
Not only that, ANA has everyone on board with its main title video. Following the sights and sounds familiar to flyers and staff alike, the short film cuts sound sequences to create the Star Wars theme song. Using the beeping of boarding passes, the clicking of shoes, the sounds of maintenance work and squealing tires of landing planes, the result is fairly accurate and completely adorable.
Trend Themes
1. Sci-fi-themed Airlines - The trend of creating highly immersive, science fiction-themed airplanes is becoming increasingly popular among airlines, offering a unique and memorable flying experience to passengers.
2. Branded Airplane Experiences - The trend of creating branded and highly immersive airplane experiences offers significant opportunities for airlines to differentiate themselves from competitors and boost customer loyalty.
3. Innovative Aircraft Decor - The trend of using innovative aircraft decor - such as customized paint jobs, themed cups and even music - provides an exciting opportunity for airlines to enhance their brand and create a unique experience for passengers.
Industry Implications
1. Airlines - The airline industry can leverage science fiction-themed airplanes and innovative decor to create unique and memorable flying experiences that differentiate them from competitors and retain customer loyalty.
2. Brand Marketing - The trend of creating highly immersive branded airplane experiences presents significant opportunities for brand marketing, offering companies a unique way to engage and connect with consumers.
3. Entertainment - The trend of using themed music, videos and even customized cups in airplanes presents opportunities for entertainment companies to partner with airlines and create unique in-flight entertainment experiences that delight and engage passengers.
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