The Star Trek Ties are for the Undercover Diehard Fan
Meghan Young — March 16, 2012 — Fashion
The Star Trek Ties are made for die-hard Trekkies who have come to terms with the fact that flamboyantly parading their obsession is not necessarily good for their social life. A subtle menswear accessory, these ties allow people to satisfy their inner geek without scaring anyone away in the process.
Designed by ThinkGeek, the Star Trek Ties are available in three colors, each denoting the particular fantasy job Trekkies wish they had. Gold represents command, blue symbolizes science and red stands for engineering. People can pretend to be Captain Kirk, Spock and Scotty, respectively. According to ThinkGeek, the hues are an “exact color match to the 1969 Original Series.” They are made out of high quality, double-knit nylon.
Designed by ThinkGeek, the Star Trek Ties are available in three colors, each denoting the particular fantasy job Trekkies wish they had. Gold represents command, blue symbolizes science and red stands for engineering. People can pretend to be Captain Kirk, Spock and Scotty, respectively. According to ThinkGeek, the hues are an “exact color match to the 1969 Original Series.” They are made out of high quality, double-knit nylon.
Trend Themes
1. Sci-fi Menswear - Opportunity to create subtle and stylish accessories for fans of science fiction and fantasy.
2. Geek Fashion - Growing demand for fashion items that allow people to express their inner geek in a subtle way.
3. Nostalgic Fashion - Rising popularity of fashion items that pay homage to iconic TV shows and movies from the past.
Industry Implications
1. Fashion Accessories - Innovative designs for accessories that cater to niche fandoms and fan communities.
2. Ecommerce - Online platforms specializing in geek fashion providing a wide range of products and personalized shopping experiences.
3. Cosplay Industry - Opportunity for cosplayers to incorporate subtle sci-fi elements into their costumes and accessories.
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