The Kroger Star Spangled Desserts are Here for the Fourth of July
Michael Hemsworth — July 3, 2023 — Business
References: kroger & snackandbakery
The Kroger Star Spangled Desserts are here in celebration of the Fourth of July 2023 to provide shoppers with a delicious way to elevate their barbecue get-togethers. The various bakery items are each themed with a patriotic flair to show off red, white and blue colors galore that are deliciously suited for serving to guests at a party. The bakery items include cookies, angel food cake, patriotic cupcakes, patriotic pie, cheesecake and more, which are each being offered for in-store purchase, delivered via Boost by Kroger or via Kroger Pickup.
Vice President and Head of Marketing Tom Duncan spoke on the Kroger Star Spangled Desserts saying, "The Fourth of July is a time to come together to celebrate America's independence. It is a time to gather with friends and family over backyard barbecues, roasting s'mores around a fire, and watching fireworks light up the night sky. No matter how you choose to celebrate, Kroger is grateful to play a part in so many gatherings to help our customer's honor the holiday."
Vice President and Head of Marketing Tom Duncan spoke on the Kroger Star Spangled Desserts saying, "The Fourth of July is a time to come together to celebrate America's independence. It is a time to gather with friends and family over backyard barbecues, roasting s'mores around a fire, and watching fireworks light up the night sky. No matter how you choose to celebrate, Kroger is grateful to play a part in so many gatherings to help our customer's honor the holiday."
Trend Themes
1. Patriotic-themed Desserts - Opportunity for bakeries and dessert brands to create and market patriotic-themed treats for special occasions like the Fourth of July.
2. Convenient Food Delivery - Opportunity for delivery services like Boost by Kroger to offer themed bakery items for special occasions, providing convenience and variety to customers.
3. In-store Pickup - Opportunity for grocery stores to promote in-store pickup options for customers to easily purchase and enjoy themed bakery items for special occasions.
Industry Implications
1. Bakery - Bakery industry can capitalize on creating and selling patriotic-themed desserts for special occasions like the Fourth of July.
2. Food Delivery - Food delivery industry can leverage themed bakery items for special occasions to attract customers and increase revenue.
3. Grocery - Grocery industry can promote in-store pickup options for customers to conveniently purchase and enjoy themed bakery items for special occasions.
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