Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Affection-Measuring Films

Previous
Set of
Related
Ideas
Next
Set of
Related
Ideas
Clean the Sky - Positive Eco Trends & Breakthroughs

The Stanford MRI Lab Hosted the First Love Competition

— May 31, 2012 — Tech
The Stanford MRI Lab hosted the first love competition where individuals were placed inside an MRI machine for five minutes. For these five minutes, the contestants focused on their feelings of love as much as possible, and parts of the brain were measured that make the neurochemical experience when one feels strong affection.

The contestant with the greatest activity level won the competition, which involved participants of different ages and love experiences. Some of the contestants included Kent, who is 75 years old and happily married, and 31-year old Peter, who was instructed to think of his ex-girlfriend Tracey. The MRI machine looked at several regions in the brain including the nuclear accumbens. This film was directed by Brent Hoff, and produced and edited by Malcolm Pullinger.
Trend Themes
1. Affection-measuring Technology - There is an opportunity to create innovative neuroimaging technology that can measure levels of affection and love in individuals.
2. Love Competitions - Conducting more love competitions can help drive research and innovation in understanding the neurochemical aspects of love and affection.
3. Neuroscience Films - Films that showcase the latest neuroscience research findings have the potential to spark public interest and engagement in the field, leading to more research and development opportunities.
Industry Implications
1. Neuroimaging - The neuroimaging industry can leverage this trend to develop new equipment and software that can accurately measure levels of affection and love in individuals.
2. Entertainment - The entertainment industry can create more love competitions and produce films that showcase the latest neuroscience research findings to drive public engagement and interest in the field.
3. Psychology Research - Psychology researchers can use affection-measuring technology to conduct studies that explore the effects of love and affection on the brain, leading to new discoveries and breakthroughs.
0.8
Score
Popularity
Activity
Freshness