This Retailer is Using Technology to Upgrade Standard Fitting Rooms
Katherine Pendrill — August 20, 2015 — Business
Macy’s is now using high-tech gadgets to upgrade its standard fitting rooms. For many retailers, dressing rooms are the one advantage they still have over online shopping. In order to compete with online retailers such as Amazon, Macy's is turning to new technology to improve the fitting room experience.
As part of its effort to enhance the in-store shopping experience, Macy's revamped the standard fitting rooms in its Manhattan Beach, California, store. The new dressing rooms feature company-provided tablets that allow customers to request different items. The tablets allow customers to try on additional sizes without having to leave the fitting room or ask a sales clerk for assistance. The idea is to make the fitting room experience more efficient by reducing the amount of time customers spend browsing or getting redressed.
As part of its effort to enhance the in-store shopping experience, Macy's revamped the standard fitting rooms in its Manhattan Beach, California, store. The new dressing rooms feature company-provided tablets that allow customers to request different items. The tablets allow customers to try on additional sizes without having to leave the fitting room or ask a sales clerk for assistance. The idea is to make the fitting room experience more efficient by reducing the amount of time customers spend browsing or getting redressed.
Trend Themes
1. Tablet-equipped Dressing Rooms - Using tablets in dressing rooms to enhance the shopping experience and improve efficiency.
2. Enhanced In-store Technology - Using new technology to upgrade the in-store shopping experience and compete with online retailers.
3. Improved Fitting Room Experience - Implementing technology to allow customers to request items and try on additional sizes without leaving the fitting room or asking for assistance.
Industry Implications
1. Retail - Implementing tablet-equipped dressing rooms to enhance the shopping experience.
2. Technology - Providing innovative solutions to upgrade the in-store shopping experience and compete with online retailers.
3. E-commerce - Addressing the advantage of dressing rooms over online shopping by incorporating technology to improve the fitting room experience.
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