The Stance 'Contortionist' Video Shows What Their Products Can Do
Meghan Young — May 7, 2013 — Fashion
References: stance & refinery29
Pairing socks with dance and acrobatics brings the '80s classic movie 'Flashdance' to mind, the Stance 'Contortionist' video will keep it there. There might not be any water or chairs involved, but there is a fair share of leg raises, backbends and more.
The first video for the sock brand's The Uncommon Thread series, the Stance 'Contortionist' video has been beautifully art directed. Based in Los Angeles, it is only natural that they would want to take socks to the next performative level. The latest collection is as brightly colored as ever, so the designs stand out quite a bit in the otherwise dark Stance 'Contortionist' film.
As is written on their about us page, "A commune of creativity, STANCE is dedicated to the spirit of individuality."
The first video for the sock brand's The Uncommon Thread series, the Stance 'Contortionist' video has been beautifully art directed. Based in Los Angeles, it is only natural that they would want to take socks to the next performative level. The latest collection is as brightly colored as ever, so the designs stand out quite a bit in the otherwise dark Stance 'Contortionist' film.
As is written on their about us page, "A commune of creativity, STANCE is dedicated to the spirit of individuality."
Trend Themes
1. Sock Brand Performance Videos - Creating short films that showcase the unique abilities of sock brands through dance and acrobatics opens up opportunities for immersive marketing experiences.
2. Bringing Art Direction to Sock Advertising - Integrating creative art direction into sock advertisements, such as the Stance 'Contortionist' video, allows brands to visually highlight their designs and captivate audiences.
3. The Rise of Performative Sock Marketing - The emergence of performative marketing campaigns featuring socks, like the Stance 'Contortionist' film, presents a disruptive innovation that connects fashion and movement for enhanced brand storytelling.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage performative sock marketing to differentiate their brand and engage consumers in unique and memorable ways.
2. Creative Advertising - The creative advertising industry has an opportunity to explore the integration of art direction in sock advertisements to generate visually captivating campaigns that drive brand awareness.
3. Performing Arts - The performing arts industry can collaborate with sock brands to create innovative dance and acrobatic performances that showcase the versatility and functionality of socks in a visually compelling manner.
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