Mair/Wennel Created a Shirt Inspired by Your Most Embarrassing Stains
Katherine Pendrill — May 10, 2015 — Fashion
References: dirtpatternmaterial & styleite
While most of us generally try to avoid stained shirts, designers Mair/Wennel have intentionally created a shirt pattern that is inspired by our everyday stains. With their new Dirt Pattern Material, the designers are embracing all of the stains we inevitably find on our clothing and they are turning them into a kind of camouflage for the urban wearer.
Drawing on the common marks left behind from blood, grass, red wine and bike oil, the designers have created a chic and colorful print for their stylish new shirts. They explain that the intricate design is intended to evolve over time because "the disruptive coloration allows for new stains to be incorporated". If you often find yourself spilling your morning coffee or getting a bit grubby on your daily commute, Mair/Wennel stained shirts provide the perfect solution to hiding your embarrassing stains.
Drawing on the common marks left behind from blood, grass, red wine and bike oil, the designers have created a chic and colorful print for their stylish new shirts. They explain that the intricate design is intended to evolve over time because "the disruptive coloration allows for new stains to be incorporated". If you often find yourself spilling your morning coffee or getting a bit grubby on your daily commute, Mair/Wennel stained shirts provide the perfect solution to hiding your embarrassing stains.
Trend Themes
1. Stained Shirt Fashion - Opportunity to tap into consumers who embrace and celebrate their everyday stains through unique and stylish designs.
2. Disruptive Camouflage - Utilizing stains as a form of disruptive coloration that evolves over time, presenting new creative possibilities.
3. Embracing Imperfections - Encouraging a shift in mindset towards embracing imperfections and transforming them into fashionable statements.
Industry Implications
1. Fashion - Fashion brands can explore innovative ways of incorporating stains into their designs, catering to consumers seeking unique and unconventional clothing.
2. Textile - Opportunity for textile manufacturers to develop stain-resistant fabrics that can be used in the creation of fashionable stain-inspired garments.
3. Retail - Brick-and-mortar and online retailers can create a niche market by offering stained shirt fashion as a distinctive product category.
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