Pacsun and Rae Sremmurd Released the Sremmlife Capsule Collection
Ellen Smith — November 24, 2017 — Art & Design
References: pacsun & highsnobiety
The California-based retailer Pacsun teamed up with the Mississippi rap group Rae Sremmurd to produce the SREMMLIFE capsule collection.
The vibrant six-piece collection has arrived just in time for winter, offering consumers a collection of apparel that maintains the brand's sunny California vibes. The line is comprised of two hoodies, three T-shirts and a hat, offering consumers a fashionable statement piece, for every season. The collection dominantly features camo prints and bold red colorways, with the majority of the graphics being taken from the rap duo's album, SremmLife2.
The collaboration has been released to coincide with the drop of the artists' third album, SremmLife3, effectively creating a buzz, will filling the demand for band-related merchandise.
The vibrant six-piece collection has arrived just in time for winter, offering consumers a collection of apparel that maintains the brand's sunny California vibes. The line is comprised of two hoodies, three T-shirts and a hat, offering consumers a fashionable statement piece, for every season. The collection dominantly features camo prints and bold red colorways, with the majority of the graphics being taken from the rap duo's album, SremmLife2.
The collaboration has been released to coincide with the drop of the artists' third album, SremmLife3, effectively creating a buzz, will filling the demand for band-related merchandise.
Trend Themes
1. Clothing Collaborations - Opportunity for brands to collaborate with musicians and create limited edition apparel collections.
2. Capsule Collections - Designing and releasing limited edition collections that cater to specific themes or collaborations can generate excitement among consumers.
3. Band Merchandise - Increased demand for unique and stylish merchandise that reflects the identity of musical artists, creating opportunities for retailers to collaborate with musicians.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with musicians to create exclusive collections that appeal to their target audience and generate sales.
2. Music Industry - Musicians and bands can partner with clothing brands to create merchandise that sells alongside their music, creating additional revenue streams.
3. Streetwear - Streetwear brands can team up with musicians to release limited edition collections that resonate with urban fashion enthusiasts and build brand loyalty.
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