Square Marketing Varies Email Promotions Based On Customer Categories
Rahul Kalvapalle — March 24, 2016 — Marketing
References: squareup & fastcompany
Square Marketing is an email marketing software that makes it easier than ever for business to create perfectly crafted emails that will capture recipients' attentions and tempt them into redeeming coupons or offers.
Interestingly, Square Marketing automatically sorts customers into different categories such as regular, casual and lapsed. This is important because email recipients are believed to be twice as likely to open emails targeted in this manner compared to manually sorted approaches. For example, lapsed customers can be offered especially tempting promotions that encourage them to visit a particular business.
Ultimately, Square Marketing is targeted towards business owners who are too busy to handle email marketing themselves and prefer to outsource it to a dependable partner. The service's targeting approach ensures that email recipients are reached out to in such a way that they are more likely to read and redeem offers.
Interestingly, Square Marketing automatically sorts customers into different categories such as regular, casual and lapsed. This is important because email recipients are believed to be twice as likely to open emails targeted in this manner compared to manually sorted approaches. For example, lapsed customers can be offered especially tempting promotions that encourage them to visit a particular business.
Ultimately, Square Marketing is targeted towards business owners who are too busy to handle email marketing themselves and prefer to outsource it to a dependable partner. The service's targeting approach ensures that email recipients are reached out to in such a way that they are more likely to read and redeem offers.
Trend Themes
1. Targeted Email Marketing - Opportunity for businesses to increase open rates and conversions by using email marketing software that automatically sorts customers into different categories for targeted promotions.
2. Automated Email Sorting - Businesses can benefit from software that automatically categorizes customers based on their behavior and preferences, allowing for more effective email marketing campaigns.
3. Outsourced Email Marketing - Outsourcing email marketing to a reliable partner can provide business owners with more time to focus on other aspects of their business while ensuring targeted and engaging email campaigns.
Industry Implications
1. Marketing Software - Opportunity for software developers to create and improve targeted marketing software that automates email sorting and improves email open rates.
2. E-commerce - E-commerce businesses can leverage targeted email marketing software to increase customer engagement, drive conversions, and encourage repeat purchases.
3. Digital Marketing Agencies - Digital marketing agencies can offer outsourced email marketing services to businesses, utilizing targeted email marketing software for improved campaign effectiveness.
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