Spurcycle GripRings Customize Bicycle Handles
Romina S. Cortellucci — May 10, 2012 — Art & Design
References: spurcycle & swiss-miss
Separate yourself from the crowd by adding Spurcycle GripRings to trick-out your bicycle. Created by Spurcycle, an up-and-coming bicycle accessories company, these GripRings allow for personalized handlebars. The grips are made from individual rings in an array of colors. Whether the user creates colorful patterns or more basic designs, GripRings makes individual preference easy. The user has complete creative control and can use the online Grip Builder to visualize the pattern prior to purchasing.
The separate rings allow for the creation of varying sized grips from a standard (seven rings) to five rings for a twist shifter grip. The product is made up from a silicone base that creates comfort and flexibility for the rider and the ability to easily install and secure onto a bike.
The separate rings allow for the creation of varying sized grips from a standard (seven rings) to five rings for a twist shifter grip. The product is made up from a silicone base that creates comfort and flexibility for the rider and the ability to easily install and secure onto a bike.
Trend Themes
1. Personalized Bike Grips - Create unique and customized bicycle handles with Spurcycle GripRings.
2. Individual Preference - Cater to individual preferences with GripRings that allow for personalized handlebars.
3. Online Grip Builder - Streamline the personalization process by using the Grip Builder to visualize patterns before purchasing.
Industry Implications
1. Bicycle Accessories - Innovate the bicycle accessories industry by offering personalized grip options like Spurcycle GripRings.
2. Sporting Goods - Disrupt the sporting goods industry by introducing customizable handlebar grips for bicycles.
3. E-commerce - Tap into the e-commerce industry by providing an online platform for customers to customize and purchase GripRings.
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