Nike's New Sprite Sneakers Feature a Vivid On-Brand Colorway
Riley von Niessen — August 14, 2018 — Fashion
Nike's lightweight Epic React silhouette was updated with a new soda-inspired look, resulting in a pair of Sprite sneakers that boast a bold colorway that combines hues of gray, lime green, electric blue, and white.
The more subtle hues of gray and white overtake the majority of the sneakers, with varying hues of gray covering the breathable knit uppers, while the stark white is included on the supportive midsoles. On the toes and heels of the outsoles are bits of green and blue, with the colors transitioning from green to blue as they get closer to the center.
The Nike Epic React Sprite sneakers can be purchased from the brand's web store for $150 USD a pair.
The more subtle hues of gray and white overtake the majority of the sneakers, with varying hues of gray covering the breathable knit uppers, while the stark white is included on the supportive midsoles. On the toes and heels of the outsoles are bits of green and blue, with the colors transitioning from green to blue as they get closer to the center.
The Nike Epic React Sprite sneakers can be purchased from the brand's web store for $150 USD a pair.
Trend Themes
1. Brand-inspired Footwear - Nike's sprite sneakers demonstrate the trend of incorporating brand elements into footwear designs.
2. Bold Colorway - The vivid and eye-catching color scheme of Nike's sprite sneakers highlights the trend of using bold colors in footwear.
3. Limited Edition Collaborations - Nike's collaboration with Sprite for the limited edition Epic React sneakers reflects the trend of brands partnering with other companies to create unique products.
Industry Implications
1. Footwear - The footwear industry can explore innovative ways to incorporate recognizable brand elements into their products, as demonstrated by Nike's sprite sneakers.
2. Fashion - The fashion industry can leverage bold colorways and unique collaborations to create exclusive and attention-grabbing products.
3. Beverage - The beverage industry can explore collaborations with fashion brands to create limited edition products that align with their brand image, similar to Sprite's partnership with Nike.
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