I Am Dope's Spring Breakers Tee Celebrates the Harmony Korine Film
Jana Pijak — August 25, 2014 — Fashion
UK-based streetwear label I Am Dope is known for its graphically printed styles that look to popular culture for their inspiration and this Spring Breakers tee is no exception. The statement tee pays tribute to director Harmony Korine's cinematic cult classic that featured James Franco, Vanessa Hudgens, Selena Gomez and Pretty Little Liars star Ashley Benson. Korine's wife Rachel Korine was also featured in the suggestive film.
Following up their Gucci Waterfall tee--inspired by rapper and fellow Spring Breakers star Gucci Mane--I am Dope stuns with their latest, pop culture themed design.
The label's Spring Breakers tee features an image of its masked, main characters that don pink ski masks, colored nail polish and a machine gun prop. This fully printed tee is guaranteed to spark up conversation and is available on the retailer's web shop.
Following up their Gucci Waterfall tee--inspired by rapper and fellow Spring Breakers star Gucci Mane--I am Dope stuns with their latest, pop culture themed design.
The label's Spring Breakers tee features an image of its masked, main characters that don pink ski masks, colored nail polish and a machine gun prop. This fully printed tee is guaranteed to spark up conversation and is available on the retailer's web shop.
Trend Themes
1. Graphically Printed Styles - The trend of graphically printed styles in apparel presents an opportunity for disruptive innovation in the fashion industry.
2. Pop Culture Themed Designs - The trend of pop culture themed designs in apparel creates opportunities for disruptive innovation in the streetwear industry.
3. Cinematic Cult Classics - The trend of celebrating cinematic cult classics through apparel provides an opportunity for disruptive innovation in the entertainment merchandise industry.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of graphically printed styles by incorporating innovative printing techniques and unique designs.
2. Streetwear Industry - The streetwear industry can leverage the trend of pop culture themed designs to create collaborations with popular movies and TV shows.
3. Entertainment Merchandise Industry - The entertainment merchandise industry can explore new avenues of revenue by partnering with cult classics and creating exclusive apparel collections.
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