Nike ACG's Fall 2020 Capsule is Themed Around Mt. Fuji
Nike ACG introduces its collection designed for the Fall 2020 season and it is inspired by Mt. Fuji -- the standout designs are the set of sporty sandal silhouettes. The brand updates three iterations of the Air Deschutz sandal as well as two Moc 3.0s and two Air Zoom AOs.
The latest updates are more subtle but highlight bold hues and retro design inspirations that are true to ACG design language. One of the most notable iterations of the sandal is the Fusion Violet colorway that is without a doubt, the most vibrant. It features hues of yellow, red, and blue that make up the straps of the sandal, followed by a colorway that blends orange, blue, and khaki tones.
Image Credit: Nike KR
The latest updates are more subtle but highlight bold hues and retro design inspirations that are true to ACG design language. One of the most notable iterations of the sandal is the Fusion Violet colorway that is without a doubt, the most vibrant. It features hues of yellow, red, and blue that make up the straps of the sandal, followed by a colorway that blends orange, blue, and khaki tones.
Image Credit: Nike KR
Trend Themes
1. Mountain-inspired Sporty Sandals - Opportunity for disruptive innovation in the outdoor footwear industry by incorporating bold hues and retro designs inspired by natural landscapes like Mt. Fuji.
2. ACG Fall 2020 Collection - Opportunity for disruptive innovation in the sportswear industry by updating classic sandal silhouettes with subtle design tweaks and vibrant colorways.
3. Fusion Violet Colorway - Opportunity for disruptive innovation in the fashion industry by embracing bold, multi-color combinations in footwear design.
Industry Implications
1. Outdoor Footwear - Opportunity for disruptive innovation in the outdoor footwear industry by incorporating bold hues and retro designs inspired by natural landscapes like Mt. Fuji.
2. Sportswear - Opportunity for disruptive innovation in the sportswear industry by updating classic sandal silhouettes with subtle design tweaks and vibrant colorways.
3. Fashion - Opportunity for disruptive innovation in the fashion industry by embracing bold, multi-color combinations in footwear design.
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