Tomoki Sukezane and Tasaki Team Up to Create Spider Cuff Links
Robyn Currie — May 26, 2010 — Fashion
References: hypebeast
Tomoki Sukezane and Tasaki have teamed up to create spider cuff links, and although I have no personal need for such things in my life, I am terribly excited.
Tomoki Sukezane is a Japanese-stylist power house, with Tasaki dropping jewelry street-cred like bombs over Baghdad. The spider cuff links come in either silver or gold, and feature a massive black pearl in the center of the web. Truly badass.
Implications - In the last few years, there has been an increased importance placed on owning products that are original in style or design. One effective way a company can take advantage of this movement is by slightly altering a conventional product to include some novel aspects. By making a small but novelty-based change to a conventional product, the company appeals to consumers seeking originality and mainstream shoppers attracted to a new spin on an old product.
Tomoki Sukezane is a Japanese-stylist power house, with Tasaki dropping jewelry street-cred like bombs over Baghdad. The spider cuff links come in either silver or gold, and feature a massive black pearl in the center of the web. Truly badass.
Implications - In the last few years, there has been an increased importance placed on owning products that are original in style or design. One effective way a company can take advantage of this movement is by slightly altering a conventional product to include some novel aspects. By making a small but novelty-based change to a conventional product, the company appeals to consumers seeking originality and mainstream shoppers attracted to a new spin on an old product.
Trend Themes
1. Original Style Products - There is an increased importance placed on owning products that are original in style or design.
2. Novelty-based Alterations - Slightly altering a conventional product to include some novel aspects appeals to consumers seeking originality.
3. New Spin on Old Products - Mainstream shoppers are attracted to a new spin on an old product.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore creating original style products to meet the demand for uniqueness.
2. Jewelry - Jewelry companies can consider novelty-based alterations to conventional products to attract consumers seeking originality.
3. Luxury Goods - Luxury goods companies can capitalize on the trend by offering new spins on old products to appeal to mainstream shoppers.
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