The New Masala Waala Spice Mixes Have All-Natural Ingredients
Michael Hemsworth — December 8, 2019 — Marketing
References: masalawaala & conveniencestore
Sourcing all of the essential spices needed to create an Indian meal can be time consuming, so these Masala Waala spice mixes have been created to help consumers in a hurry. Boasting authentic flavors, the spice packs are crafted using all-natural ingredients and are free from artificial flavors, preservatives and colors, while also being free from MSG. The mixes are also suitable for vegetarians and vegans, and have a Halal-approved and certified profile to ensure they're as widely applicable as possible.
Explained the new spice mixes, Masala Waala Founder Nimisha Chotai said, "With today’s busy and hectic lifestyles, it can be hard to find the time to cook genuine curries without compromising on flavor and healthy nutrition. At Masala Waala, we’re all about making it quick, easy and economical to bring families and friends together over tasty and nutritious home-cooked meals. We intend this premium range to do for Indian cuisine what Old El Paso did for Mexican meals."
Explained the new spice mixes, Masala Waala Founder Nimisha Chotai said, "With today’s busy and hectic lifestyles, it can be hard to find the time to cook genuine curries without compromising on flavor and healthy nutrition. At Masala Waala, we’re all about making it quick, easy and economical to bring families and friends together over tasty and nutritious home-cooked meals. We intend this premium range to do for Indian cuisine what Old El Paso did for Mexican meals."
Trend Themes
1. Convenient Cooking Solutions - The rise of premium premixed spice packs offers a convenient solution for time-strapped consumers to create authentic and flavorful meals.
2. Clean Label Movement - The use of all-natural ingredients and the absence of artificial flavors, preservatives, and colors in Masala Waala's spice mixes tap into the growing consumer demand for clean label products.
3. Inclusive Food Options - The Halal-approved and certified profile of Masala Waala's spice mixes addresses the need for inclusive food options suitable for vegetarians, vegans, and people with dietary restrictions.
Industry Implications
1. Food Packaging - There is an opportunity for the food packaging industry to design innovative packaging solutions tailored for premium premixed spice packs that provide convenience and preserve freshness.
2. Food Retail - Supermarkets and specialty food stores can capitalize on the trend by offering a wide selection of premium premixed spice packs to cater to the growing demand for convenient cooking solutions.
3. Ethnic Food Market - The rise of premium premixed spice packs presents an opportunity for the ethnic food market to expand its offerings and reach a broader consumer base seeking authentic and easy-to-prepare ethnic meals.
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