Spectrum's Line Boasts Branding That Honors the Different Signs
Riley von Niessen — November 27, 2017 — Fashion
References: us.spectrumcollections & popsugar
Spectrum, a beauty brand that previously launched a series of products that surround the movie 'Mean Girls,' added to its selection of offerings in time for the holidays with a range of makeup brushes that commemorate the different star signs.
Rather than including the name of each specific star sign on the makeup bags that the brushes come packaged in, Spectrum breaks them down into the major elements that they're associated with. Due to this, a total of four different bags host the makeup brushes. The 'Earth' bag is a deep hue of gray, whereas 'Fire' is a burnt orange. Both 'Water' and 'Air' are colored different shades of blue. All of the bags are accented with gold embellishments, which include illustrations of constellations.
Rather than including the name of each specific star sign on the makeup bags that the brushes come packaged in, Spectrum breaks them down into the major elements that they're associated with. Due to this, a total of four different bags host the makeup brushes. The 'Earth' bag is a deep hue of gray, whereas 'Fire' is a burnt orange. Both 'Water' and 'Air' are colored different shades of blue. All of the bags are accented with gold embellishments, which include illustrations of constellations.
Trend Themes
1. Zodiac-inspired Beauty Products - The trend of zodiac-inspired beauty products presents opportunities for cosmetics brands to create unique and personalized offerings for customers based on their astrological signs.
2. Elemental Branding - The use of major elements associated with star signs as branding elements can disrupt the beauty industry by offering a fresh and visually appealing approach to packaging and product design.
3. Astrology-influenced Packaging - The rise of astrology-themed packaging gives cosmetic brands the chance to tap into consumers' fascination with astrology and create packaging designs that align with their customers' interests and personalities.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage zodiac-inspired makeup brush sets to cater to the growing demand for personalized and unique beauty products.
2. Packaging - The packaging industry can explore innovative approaches to astrology-themed packaging designs, offering new solutions for cosmetic brands looking to differentiate their products in the market.
3. Astrology and Horoscopes - The astrology and horoscopes industry can collaborate with cosmetics brands to create mutually beneficial partnerships that capitalize on consumers' interest in zodiac-themed products.
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