The Raspberry Sparkling Wine Fizzers Add Glitz to a Libation
Michael Hemsworth — December 18, 2019 — Marketing
References: intl.target & thegreenhead
The Raspberry Sparkling Wine Fizzers are a premium product from Target that will provide wine drinkers with a way to enhance their glass of bubbly with additional bubbles and a touch of glitz.
Coming in packs of six, the powdered drink mixers are intended to be dropped in your choice of still white wine, red wines, Prosecco or Champagne in order to add additional buddies and flavor. The shimmering edible glitter within the drink powder will infuse a touch of glitz for consumers to enjoy as they sip their choice of libation slowly with family and/or friends.
The Raspberry Sparkling Wine Fizzers can also be used in your choice of spirit-based cocktail to add a hefty dose of raspberry flavor and a festive blizzard of sparkles.
Coming in packs of six, the powdered drink mixers are intended to be dropped in your choice of still white wine, red wines, Prosecco or Champagne in order to add additional buddies and flavor. The shimmering edible glitter within the drink powder will infuse a touch of glitz for consumers to enjoy as they sip their choice of libation slowly with family and/or friends.
The Raspberry Sparkling Wine Fizzers can also be used in your choice of spirit-based cocktail to add a hefty dose of raspberry flavor and a festive blizzard of sparkles.
Trend Themes
1. Sparkling Wine Enhancers - The trend of using powder drink mixers to add bubbles and glitz to sparkling wine presents an opportunity for innovative product development.
2. Edible Glitter in Beverages - The emerging trend of infusing edible glitter in beverages opens up possibilities for unique and visually appealing drinks in the market.
3. Customizable Drink Mixers - The demand for customizable drink mixers that enhance the flavors and aesthetics of alcoholic beverages creates a space for disruptive innovation.
Industry Implications
1. Beverage Industry - The beverage industry can explore the use of sparkling wine enhancers and edible glitter to offer consumers new and exciting drink options.
2. Powder Drink Mix Market - The powder drink mix market can capitalize on the trend of customizable drink mixers to create innovative products that cater to consumers' preferences.
3. Alcoholic Beverage Sector - The alcoholic beverage sector has the opportunity to tap into the trend of adding glitz and flavor to their drinks through the use of sparkling wine enhancers and edible glitter.
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