Nike's South Beach Air Max 90 Colorway is Unique and Fashion-Forward
Madison Mackay — May 2, 2018 — Life-Stages
Athletic wear company Nike released various versions of the new South Beach Air Max 90 colorway, just for babies, toddlers and kids.
The colorway was added to the brand's famous Air Max 90 series, with comfortable padding and a supportive sole. Each pair from the new collection has an easy pull handle at the back, allowing children a simple way to take them off an put them on. Using a white base shade and pops of teal and pink bright blue, the sneakers are a fun new take on summer style.
Nike's new South Beach Air Max 90 sneakers are only being sold in sizes for kids, offering a bold and fashion-forward style that has an exclusive feeling.
The colorway was added to the brand's famous Air Max 90 series, with comfortable padding and a supportive sole. Each pair from the new collection has an easy pull handle at the back, allowing children a simple way to take them off an put them on. Using a white base shade and pops of teal and pink bright blue, the sneakers are a fun new take on summer style.
Nike's new South Beach Air Max 90 sneakers are only being sold in sizes for kids, offering a bold and fashion-forward style that has an exclusive feeling.
Trend Themes
1. Baby and Kids Sneaker Fashion - The release of Nike's South Beach Air Max 90 colorway for babies, toddlers, and kids indicates a growing trend in fashionable athletic wear for young children.
2. Easy-to-wear Sneakers for Children - The addition of an easy pull handle at the back of each pair from the new collection highlights the trend towards convenient and user-friendly footwear options for kids.
3. Colorful Summer Sneaker Styles - The use of a white base shade, along with pops of teal, pink, and bright blue, showcases the trend of vibrant and playful sneaker designs for the summer season.
Industry Implications
1. Children's Fashion - The release of trendy and fashionable sneakers for babies, toddlers, and kids highlights the disruptive innovation opportunities in the children's fashion industry.
2. Athletic Wear - The incorporation of comfortable padding and a supportive sole in the South Beach Air Max 90 colorway underscores the potential for disruptive innovation in the athletic wear industry, specifically for children.
3. Footwear Manufacturing - The introduction of an easy pull handle as a feature in children's sneakers presents opportunities for disruptive innovation in the footwear manufacturing industry, targeting the needs of young consumers.
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