The New Sophisticated American Grill General Assembly is Classy
Farida Helmy — March 11, 2014 — Marketing
References: generalassemblyrestaurant & ny.eater
Turning a Tiki Polynesian-styled decor space into a casually sophisticated American grill haven, the new concept identity for General Assembly mixes classic French with comfort Italian to create the hippest new bistro in Manhattan.
Created by restaurateurs Michael and Alan Stillman, the new sophisticated American grill concept is designed to look like a retro formal dining room with Art Nouveau touches. Designed by popular design group AvroKom, the chicest new place in town is bright and airy and features 170 seats, while still being able to keep the intimate cozy feeling of the space intact.
What makes this space special is that it pays homage to a time when dining out was a sophisticated affair, one that people would wear their finest attire for and get excited about. Hopefully General Assembly mimics not only the decor decadence but the attitude that came with is as well.
Created by restaurateurs Michael and Alan Stillman, the new sophisticated American grill concept is designed to look like a retro formal dining room with Art Nouveau touches. Designed by popular design group AvroKom, the chicest new place in town is bright and airy and features 170 seats, while still being able to keep the intimate cozy feeling of the space intact.
What makes this space special is that it pays homage to a time when dining out was a sophisticated affair, one that people would wear their finest attire for and get excited about. Hopefully General Assembly mimics not only the decor decadence but the attitude that came with is as well.
Trend Themes
1. Retro Bistro Designs - Disruptive innovation opportunity: Designing modern restaurants that capture the nostalgia and sophistication of retro dining experiences.
2. Casually Sophisticated American Grills - Disruptive innovation opportunity: Creating new restaurant concepts that blend comfort food with upscale dining, offering a relaxed yet elegant ambiance.
3. Mixing Classic with Contemporary - Disruptive innovation opportunity: Combining traditional design elements with modern aesthetics to create unique and visually appealing restaurant spaces.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Transforming restaurant experiences by incorporating retro-inspired designs and elevating traditional American grill concepts.
2. Interior Design - Disruptive innovation opportunity: Redefining restaurant interior design by infusing classic styles with modern sensibilities to create inviting and stylish spaces.
3. Fine Dining - Disruptive innovation opportunity: Reviving the glamour and allure of fine dining by reintroducing retro-inspired bistro concepts that provide a nostalgic and sophisticated experience.
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