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Wintry Fashiontography

Clean the Sky - Positive Eco Trends & Breakthroughs

Sophie Vlaming Gets Caught in a Stylish Snowstorm

— December 8, 2010 — Fashion
Sophie Vlaming shows off warm winter knits fit for this freezing cold season in the L'officiel December 2010 issue.

In a winter-themed spread, this model dons nordic sweaters, wool cardigans and fur jackets while looking amazingly gorgeous. Accessorized with fashionable ski goggles, moon boots and beanie hats, Sophie Vlaming dazzles the pages outfitted in cute ensembles, warming you up in this frosty weather as you click through.

Implications - Environmentally concerned consumers are demanding products that will make their lifestyles greener, and they look to companies to supply them with these. Companies can gain green identities by incorporating the environment into their advertising and production practices. These qualities will attract eco-conscious consumers to their brand.
Trend Themes
1. Eco-friendly Fashion - Companies can incorporate sustainable materials and environmentally friendly production practices in their fashion lines to attract eco-conscious consumers.
2. Winter Outdoor Gear - There is an opportunity for companies to create fashionable and functional outdoor gear for winter activities, such as skiing and snowboarding.
3. Nordic Knitwear - Nordic style knitwear is on-trend and can be incorporated into winter fashion lines for a cozy and stylish look.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate eco-friendly materials and production practices, as well as stylish outdoor gear and nordic knitwear, into their winter collections.
2. Outdoor Recreation Industry - Companies can create fashionable and functional outdoor gear for winter activities, such as skiing and snowboarding, that meets the needs of both fashion-conscious and performance-oriented consumers.
3. Eco-friendly Consumer Goods Industry - Companies can meet the demand for environmentally conscious products by offering sustainable and eco-friendly winter fashion and outdoor gear options.
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