The Walkwoman?
Going Like Sixty — August 15, 2007 — Tech
References: sonystyle
Sony has decided that women are now an important target for the Walkman. Targeting women is as simple as adding glitzy colors like pink, violet, black, blue or gold topped with Swarovski glass crystal bedecked caps! The Walkman Abiste models are available for order now for delivery in September. There's also a lanyard and clip sporting the same rhinestones that can be attached to clothes or a bag, so at least the ensemble looks like something a 20- or 30-something woman might be into.
The Walkman comes in 1GB, 2GB, and 4GB. Prices start at $130.
The Walkman comes in 1GB, 2GB, and 4GB. Prices start at $130.
Trend Themes
1. Gendered Tech - The trend of targeted tech for women presents an opportunity for businesses to create gender-specific products.
2. Fashion-tech - The convergence of fashion and technology provides an opportunity for businesses to create fashionable tech products.
3. Personalized Tech - The trend of personalized tech presents an opportunity for businesses to create customized products that cater to individual tastes and preferences.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage the gender-specific and personalized trend by developing products that cater to specific tastes and preferences.
2. Fashion - The fashion industry can collaborate with tech companies to create fashionable tech products that are both stylish and functional.
3. Jewelry - The jewelry industry can collaborate with tech companies to create unique pieces that incorporate technology and reflect individual personalities.
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