This Sony Playstation Ad Takes You Back to Your Younger Roots
Summer Luu — November 16, 2010 — Tech
References: adweek.blogs
The newest Sony PlayStation ad from Argentina features an adult baby.
The hybrid of the baby's face on a grown man's body is both seamless and very entertaining. This Sony PlayStation ad is trying to convey the message that excitement can be added to any mundane life through the use of this wicked console. Bring back your youth with this Sony PlayStation ad and get ready to game your heart out.
Implications - Much of today's older population within society is easily drawn to those products that evoke feelings of nostalgia. Businesses that aim to take these consumers back to a simpler or past time will experience favorable results.
The hybrid of the baby's face on a grown man's body is both seamless and very entertaining. This Sony PlayStation ad is trying to convey the message that excitement can be added to any mundane life through the use of this wicked console. Bring back your youth with this Sony PlayStation ad and get ready to game your heart out.
Implications - Much of today's older population within society is easily drawn to those products that evoke feelings of nostalgia. Businesses that aim to take these consumers back to a simpler or past time will experience favorable results.
Trend Themes
1. Nostalgia Marketing - Businesses can evoke feelings of nostalgia to appeal to older consumers.
2. Humorous Advertising - Businesses can use humor in their advertisements to entertain and engage consumers.
3. Age-inclusive Marketing - Businesses can create marketing campaigns that appeal to a wide range of age groups, including older adults.
Industry Implications
1. Gaming - Gaming companies could create marketing campaigns that appeal to older adults who may have fond memories of gaming in their youth.
2. Entertainment - Companies in the entertainment industry can capitalize on nostalgia marketing and use humor to promote their products and services.
3. Consumer Goods - Consumer goods companies can create nostalgic products to appeal to older consumers, or use humor in their advertising to attract a wider audience.
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