The Sony eReader Device is Promoted for its Paperless Books
Jonathon Brown — January 15, 2013 — Marketing
References: sony & ibelieveinadv
This Sony eReader ad perpetuates the influx of electronic books on the market today.
The Sony eReader ad itself is pretty straightforward and shows three different “book trees” reaching high into the sky. The caption below this set of print ads reads “An educated person reads one tree of books a year. Switch to e-books.”
So on one hand, Sony is appealing to the environmentalists by promoting their Sony eReader device by pointing out the unnecessary paper that is wasted printing books. Why print all those paper books when you can leave that tree in the ground and read an eBook?
On the other hand, it comes across a bit elitist with the language “an educated person.”
The Sony eReader ad itself is pretty straightforward and shows three different “book trees” reaching high into the sky. The caption below this set of print ads reads “An educated person reads one tree of books a year. Switch to e-books.”
So on one hand, Sony is appealing to the environmentalists by promoting their Sony eReader device by pointing out the unnecessary paper that is wasted printing books. Why print all those paper books when you can leave that tree in the ground and read an eBook?
On the other hand, it comes across a bit elitist with the language “an educated person.”
Trend Themes
1. Electronic Book Market Expansion - The influx of electronic books on the market is creating opportunities for eReader devices.
2. Environmental Sustainability - Appealing to environmentalists by promoting eReader devices as a paperless alternative to printed books.
3. Digital Reading Preference - The shift towards digital reading is creating a demand for eReader devices.
Industry Implications
1. Ereader Devices - The eReader device industry can capitalize on the growing demand for digital reading.
2. Publishing - The publishing industry should adapt to the shift towards electronic books by exploring partnerships with eReader device manufacturers.
3. Environmental Conservation - Organizations focused on environmental conservation can collaborate with eReader device manufacturers to promote sustainable reading habits.
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