The Sonolabs Campaign Promotes the Company's Audio Production
Meghan Young — March 9, 2012 — Marketing
References: ogilvy & ibelieveinadv
The Sonolabs campaign promotes the company's outstanding creative audio production. It does so by focusing on common sounds such as a canon's boom and a cow's moo. These sounds are visualized through typographical applications. For instance, 'boom' is written across the canon's body. Dangling from the ceiling of each print ad is a microphone, the cord of which forms the sentence, "What you hear is what you get." The Sonolabs campaign essentially shows that they are able to create any sound that a person can hear.
Conceived and executed by Excell Ogilvy, an ad agency based in Honduras, the Sonolabs campaign is clever and succinct. The entire focus lies on the illustrations. It was art directed and illustrated by David Rodríguez with copy by Oliver Rodríguez.
Conceived and executed by Excell Ogilvy, an ad agency based in Honduras, the Sonolabs campaign is clever and succinct. The entire focus lies on the illustrations. It was art directed and illustrated by David Rodríguez with copy by Oliver Rodríguez.
Trend Themes
1. Typographical Advertising - The utilization of typography for visually stimulating ads offers opportunities to attract and retain viewer attention through the artistic use of words.
2. Creative Audio Production - The creation of unique sounds to promote campaigns presents opportunities for businesses to showcase their audio skills and capture the attention of consumers.
3. Sensory Marketing - The inclusion of sound in advertising offers opportunities for businesses to engage with their audience's senses and create emotional connections with their brand.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating creative sound production and typographical visuals to promote brands and products.
2. Audio Engineering - The audio engineering industry can take advantage of new creative ventures, like using sound in advertising, to showcase their skills and creativity.
3. Marketing and Branding - The marketing and branding industry can benefit from incorporating sensory marketing techniques like sound into their campaigns to create emotional connections with the consumer.
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