Sonim XP1
Ben Preiss — December 6, 2007 — Tech
References: toughestphone & crave.cnet
The Sonim XP1 is designed to military specifications to withstand harsh environments and the worst that you can throw at it and it comes with a three year unconditional guarantee to back it up.
"Yeah, we've heard all this before--how tough could it be?" asked Crave. "Well, the company is so confident that it's invited bloggers and journalists across Europe to 'torture-test' the 'indestructible' mobile phone and publicize the results on its campaign blog. You can go here to watch someone tee off on an XP1 with a 9-iron."
Just watch the video of a car running it over for a beginner.
"Yeah, we've heard all this before--how tough could it be?" asked Crave. "Well, the company is so confident that it's invited bloggers and journalists across Europe to 'torture-test' the 'indestructible' mobile phone and publicize the results on its campaign blog. You can go here to watch someone tee off on an XP1 with a 9-iron."
Just watch the video of a car running it over for a beginner.
Trend Themes
1. Ruggedized Technology - Opportunities to develop and market durable and indestructible devices that are designed to withstand extreme conditions.
2. Extreme Testing - Potential for creating campaigns or events that involve subjecting products to testing or torture to demonstrate their durability and toughness.
3. Unconditional Guarantees - The opportunity to offer unconditional guarantees on products as a way to instill confidence in consumers and differentiate from competitors.
Industry Implications
1. Mobile Technology - Disruptive innovation opportunities in mobile technology to develop and commercialize rugged devices.
2. Consumer Electronics - Opportunities in the consumer electronics industry to create marketing campaigns centered around extreme testing and durability.
3. Warranty Services - The possibility of providing warranty services that offer unconditional guarantees for products in various industries.
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