The Something Store
Bianca — June 11, 2008 — Life-Stages
References: somethingstore & ros2379.wordpress
Feel like buying something, anything, but just don't know what? Try the Something Store! Upon receiving your $10 payment, the online store will ship you something completely random from their inventory. To make the experience even more fun, the gift comes wrapped in brown packaging marked with a big question mark.
What will your Something be?
"It may be something you need, something you want or something you desire," the Something Store says.
"Yours may be a cool gadget, rare book, table game, handmade necklace, reverse clock, box of gourmet chocolates, set of shiny shower curtains, popular video game, big-box retailer gift card, the latest version of a software, a set of kitchen knives, a pair of designer jeans, garden tool, kitchen appliance, unique home decor item, electronic equipment, magazine subscription, office supply item, or ...
"Your something will most likely be brand new, though it may also be refurbished or antique."
This is perfect for people who like spontaneity and surprises!
What a fantastic solution for those struggling to find a secret Santa gift -- even they won't know what's inside! In fact, it's like a real-life parcel from Santa, so you could even do it to treat yourself (except for the fact that you actually paid for it, and it wasn't delivered free by some magical team of elves.)
What will your Something be?
"It may be something you need, something you want or something you desire," the Something Store says.
"Yours may be a cool gadget, rare book, table game, handmade necklace, reverse clock, box of gourmet chocolates, set of shiny shower curtains, popular video game, big-box retailer gift card, the latest version of a software, a set of kitchen knives, a pair of designer jeans, garden tool, kitchen appliance, unique home decor item, electronic equipment, magazine subscription, office supply item, or ...
"Your something will most likely be brand new, though it may also be refurbished or antique."
This is perfect for people who like spontaneity and surprises!
What a fantastic solution for those struggling to find a secret Santa gift -- even they won't know what's inside! In fact, it's like a real-life parcel from Santa, so you could even do it to treat yourself (except for the fact that you actually paid for it, and it wasn't delivered free by some magical team of elves.)
Trend Themes
1. Mystery Purchases - Online stores can tap into the excitement of consumer anticipation by offering mystery purchases at a set price to consumers.
2. Surprise Box Trend - The growing surprise box trend can be used as a way to introduce unique marketing opportunities for businesses.
3. Unpredictable Gifting - Unpredictable gifting is a trend that can provide personalized products and services to consumers.
Industry Implications
1. E-commerce - E-commerce can offer mystery purchases to consumers looking for surprises and unique items.
2. Marketing - The surprise box trend can be used as a creative marketing strategy in various industries.
3. Gift and Subscription Boxes - The trend of unpredictable gifting can be utilized by gift and subscription box services to offer unique and personalized products and services.
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