The 'Solmate Socks' are for Subtle Rebels
Milla Kiss — October 23, 2011 — Fashion
References: socklady & frizzifrizzi.it
'Solmate Socks' present mismatched hosiery to the refined and sophisticated individuals wanting to stand out.
Why would anyone want to wear mismatched socks? Because "Life is too short for matching them," according to the Vermont-based company. The mismatched pairs are, however, color and pattern-coordinated, so instead of seeing double looking at your feet, you see a continuum of coziness.
The Solmate Socks even have eloquent names like 'October Morning Socks,' 'Fall Foliage Socks,' 'Balsam' and 'Winterberry.' My feet already feel warmer just by looking at them.
The Solmate Socks line is entirely produced from recycled cotton t-shirts that the rural Vermont company grinds down, re-spins, dyes and knits for the pleasure of the subtle rebel.
If you are looking for a way to stand out, check out these cozy mismatched products.
Why would anyone want to wear mismatched socks? Because "Life is too short for matching them," according to the Vermont-based company. The mismatched pairs are, however, color and pattern-coordinated, so instead of seeing double looking at your feet, you see a continuum of coziness.
The Solmate Socks even have eloquent names like 'October Morning Socks,' 'Fall Foliage Socks,' 'Balsam' and 'Winterberry.' My feet already feel warmer just by looking at them.
The Solmate Socks line is entirely produced from recycled cotton t-shirts that the rural Vermont company grinds down, re-spins, dyes and knits for the pleasure of the subtle rebel.
If you are looking for a way to stand out, check out these cozy mismatched products.
Trend Themes
1. Mismatched Hosiery - Disruptive innovation opportunity: Create a new line of mismatched hosiery that combines unconventional patterns and bold designs.
2. Recycled Fashion - Disruptive innovation opportunity: Develop a fashion line using recycled materials to appeal to sustainability-minded consumers.
3. Individuality in Fashion - Disruptive innovation opportunity: Design customizable fashion products that allow consumers to express their unique style.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce a subscription service that delivers curated collections of mismatched hosiery directly to customers each month.
2. Sustainable Fashion - Disruptive innovation opportunity: Launch a platform that connects eco-friendly fashion designers with consumers who are seeking sustainable clothing options.
3. Personalized Fashion Products - Disruptive innovation opportunity: Develop a mobile app that enables users to design their own mismatched hosiery by selecting colors, patterns, and materials.
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