Umbro Unveils Speciali Design Finalist
Ryan Hinkson — November 4, 2009 — Fashion
References: umbro & worldfamousdesignjunkies
Wild and colorful personalized sneakers are nothing new today. We’ve all seen an amazing one-of-a-kind pair of personalized Nike iDs walking down the street.
Well, Umbro have taken things a step further with their ‘Speciali’ football (or soccer) shoe design competition. The contestants were faced with the task of designing a shoe in which the sole of the shoe would be the main feature.
Some of the standouts included soles featuring jigsaw puzzle pieces, various flag from different nations around the globe and sole the resembles that of a part of dress shoes.
Thousands entered and 14 finalist have been chosen from the flock. If selected the winner will have their design worn by some of sport’s best, such as Michael Owen, Gael Clichy and John Terry.
Well, Umbro have taken things a step further with their ‘Speciali’ football (or soccer) shoe design competition. The contestants were faced with the task of designing a shoe in which the sole of the shoe would be the main feature.
Some of the standouts included soles featuring jigsaw puzzle pieces, various flag from different nations around the globe and sole the resembles that of a part of dress shoes.
Thousands entered and 14 finalist have been chosen from the flock. If selected the winner will have their design worn by some of sport’s best, such as Michael Owen, Gael Clichy and John Terry.
Trend Themes
1. Personalized Shoe Soles - Opportunity for companies to cater to individuality through innovative shoe sole designs.
2. Sole as Main Feature - Designing shoes with focus on sole to create unique and eye-catching fashion statements.
3. Competition-based Design - Creating design competitions to invite creative and inventive shoe sole designs.
Industry Implications
1. Footwear Industry - Innovating footwear design to create new and unique styles that reflect individual tastes.
2. Athletic Industry - Creating unique and innovative shoe sole designs that cater to athletes' specific needs and preferences.
3. Creative Industry - Providing platforms for designers to showcase their creativity and offer innovative shoe sole designs.
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