The SOLE x United By Blue Shoes are Comfortable and Stylish
Michael Hemsworth — March 16, 2019 — Eco
References: kickstarter
The SOLE x United By Blue shoes have been created as a lineup of footwear options for consumers that won't come at the expense of the planet by putting a focus on eco-friendly and sustainable materials.
The shoes are made with a blend of natural materials such as recycled cork, merino wool, bison fiber, algae foam, rice rubber and bamboo. This is positioned as a far cry from the traditional petroleum-based products that are quite common on the market and helps them to have a more eco-friendly profile for consumers to appreciate. Each pair are reported to be quite comfortable and stylish to satisfy consumer needs in a more sustainable fashion.
The SOLE x United By Blue shoes also support the cleanup of our oceans as each pair sold will have United By Blue remove a pound of trash from waterways and oceans around the world.
The shoes are made with a blend of natural materials such as recycled cork, merino wool, bison fiber, algae foam, rice rubber and bamboo. This is positioned as a far cry from the traditional petroleum-based products that are quite common on the market and helps them to have a more eco-friendly profile for consumers to appreciate. Each pair are reported to be quite comfortable and stylish to satisfy consumer needs in a more sustainable fashion.
The SOLE x United By Blue shoes also support the cleanup of our oceans as each pair sold will have United By Blue remove a pound of trash from waterways and oceans around the world.
Trend Themes
1. Eco-material Footwear - Creating footwear options using recycled and natural materials results in a more sustainable profile that consumers can appreciate.
2. Sustainable Fashion - There is an opportunity for fashion companies to embrace sustainability as a core aspect of their business to appeal to eco-conscious consumers.
3. Conscious Consumerism - Consumer priorities are shifting towards purchasing products that align with their values, creating opportunities for companies to prioritize eco-friendliness and sustainability in their offerings.
Industry Implications
1. Footwear - There is an opportunity for the footwear industry to shift towards eco-friendly and sustainable production methods to appeal to consumers concerned about the impact of their purchases on the environment.
2. Fashion - Fashion companies can differentiate themselves by prioritizing sustainability throughout their supply chain, from materials sourcing to production methods and recycling programs.
3. Environmental Activism - Companies can appeal to consumers and contribute to the welfare of the planet by partnering with environmental organizations and donating a portion of profits to cleanup efforts.
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