The Sole What Design Sells for a Good Cause
Josh Triantafilou — May 19, 2012 — Fashion
References: facebook & streething
Nike Cortex is set to hold their 40/40 Showcase later this month in Kuala Lumpur, Malaysia, and in advance Sole What is presenting to the public a collection of limited-edition chic shoes that incorporate a light gray, suede colorway design into a classic Cortez outline for an effortlessly cool look. The shoes come in a sleek, transparent box along with a simple, but hip Sole What T-shirt.
Fashion isn’t the only reason to buy these shoes, though. A portion of the sales earned at the 40/40 showcase will go to the local charity Dignity for Children. The stated goal of this organization is to break the poverty cycle through providing children with an early education.
Visitors to this year’s Nike Cortex event will have the opportunity to look good by doing good.
Fashion isn’t the only reason to buy these shoes, though. A portion of the sales earned at the 40/40 showcase will go to the local charity Dignity for Children. The stated goal of this organization is to break the poverty cycle through providing children with an early education.
Visitors to this year’s Nike Cortex event will have the opportunity to look good by doing good.
Trend Themes
1. Limited-edition Sneakers - Opportunity to create exclusive releases that incorporate unique designs to attract sneaker enthusiasts.
2. Socially Conscious Consumerism - Chance to appeal to consumers by supporting charitable causes and making social impact.
3. Collaborative Fashion Events - Potential for brands to partner with events and showcase exclusive collections to gain exposure and reach a wider audience.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage limited-edition collections to drive customer engagement and boost sales.
2. Nonprofit and Charity - Nonprofit organizations can explore collaborations with fashion brands to raise funds and awareness for their cause.
3. Event Management - Event management companies can capitalize on the popularity of collaborative fashion events to attract sponsors and participants.
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