Iraqi Soldiers Look to US Troops For Fashion
Victoria Tremlin — February 2, 2008 — Unique
References: timesonline.typepad
Knee pads worn around ankles and goggles back-to-front are just two of many style statements being made amongst the Iraq army.
"It looks more trendy", said one Iraq soldier when questioned by a reporter.
"Many soldiers look good. We take care of our image, but to do this we have to buy extra gadgets because the equipment we get from the Iraqi Army is not good,†said one 25-year-old Iraqi soldier. "The Americans teach us many things such as how to hold a rifle, how to stand to attention and to keep our uniform clean."
This isn't just to add character to the uniforms; it shows emulation of American soldiers. The knee pads (which generally slip down the American soldiers knees) and the goggles are being picked up from Baghdad markets, as are US helmets, boots, magazine holders, gun holsters and hand cuffs.
The markets are said to be making a roaring trade out of selling old US military equipment to the Iraq soldiers.
"It looks more trendy", said one Iraq soldier when questioned by a reporter.
"Many soldiers look good. We take care of our image, but to do this we have to buy extra gadgets because the equipment we get from the Iraqi Army is not good,†said one 25-year-old Iraqi soldier. "The Americans teach us many things such as how to hold a rifle, how to stand to attention and to keep our uniform clean."
This isn't just to add character to the uniforms; it shows emulation of American soldiers. The knee pads (which generally slip down the American soldiers knees) and the goggles are being picked up from Baghdad markets, as are US helmets, boots, magazine holders, gun holsters and hand cuffs.
The markets are said to be making a roaring trade out of selling old US military equipment to the Iraq soldiers.
Trend Themes
1. Fashion Statement - There is a trend among Iraqi soldiers to make fashion statements by emulating the style of US troops.
2. Emulation of American Soldiers - Iraqi soldiers are adopting various elements of the style of American soldiers, such as wearing knee pads around their ankles and goggles back-to-front.
3. Market for US Military Equipment - The Baghdad markets are experiencing a boom in sales as they cater to the demand of Iraqi soldiers for old US military equipment.
Industry Implications
1. Military Fashion - The military fashion industry could explore opportunities to design and manufacture specialized fashion items for soldiers, catering to their individual style preferences.
2. Military Gear and Equipment - The military gear and equipment industry can leverage this trend to create innovative and trendy products that cater to the specific needs and preferences of soldiers.
3. Military Surplus Market - The military surplus market has a significant opportunity to tap into the demand for old US military equipment by Iraqi soldiers, offering a wide range of authentic and functional products.
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