Improve your Visibility Willy Bogner Style
Ben Preiss — December 6, 2007 — Unique
Doing some twilight skiing, afraid of getting hit by a car while crossing the street or just want to make a statement, this ski suit by Willy Bogner is for you.
"LEDs are becoming pretty commonplace in clothes these days, but Willy Bogner has come up with an idea that is actually useful rather than decorative," Gizmodo said. "He has come up with solar-powered ski suits with LED trim on them to keep you visible on the slopes. The thin film technology lights were designed by Osram, and Bogner unveiled them at an event in Munich last month."
There's no telling what Elvis or Liberace could have done with LEDs.
"LEDs are becoming pretty commonplace in clothes these days, but Willy Bogner has come up with an idea that is actually useful rather than decorative," Gizmodo said. "He has come up with solar-powered ski suits with LED trim on them to keep you visible on the slopes. The thin film technology lights were designed by Osram, and Bogner unveiled them at an event in Munich last month."
There's no telling what Elvis or Liberace could have done with LEDs.
Trend Themes
1. Solar-powered Wearable Technology - Developing clothing and accessories that can be powered using solar energy presents a disruptive innovation opportunity for companies in the fashion, sportswear, and outdoor industries.
2. Innovative Illumination Technologies - Exploring advanced, thin-film lighting technologies that can be used in clothing and accessories presents a disruptive innovation opportunity for companies in the lighting, textiles, and fashion industries.
3. Sustainability-focused Design - Developing products, such as the solar-powered ski suit, that prioritize sustainability and energy-efficiency presents a disruptive innovation opportunity for companies in the outdoor sports, fashion, and clothing industries.
Industry Implications
1. Fashion Industry - The fashion industry can explore the potential for integrating solar-powered technology and innovative illumination into their products to achieve differentiation and sustainability, ultimately increasing consumer appeal and market share.
2. Sportswear Industry - The sportswear industry can leverage the potential for solar-powered technology, advanced illumination, and sustainability-focused design to improve the functionality, comfort, and performance of their products for athletes and outdoor enthusiasts.
3. Outdoor Industry - The outdoor industry can harness the disruptive innovation potential of integrating solar-powered technology, advanced illumination, and sustainability-focused design across a wide range of products, including clothing, accessories, and equipment, to meet the growing demand for eco-friendly and energy-efficient offerings.
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