Sol Republic's X Meowingtons Headphones Are for Pets
Jordy E — August 3, 2012 — Art & Design
References: solrepublic & gizmodo
Sol Republic x Meowingtons represents the latest feline-friendly collaboration between the music gear company and Deadmau5. The DJ's cat, known the world over as 'Professor Meowingtons pHD,' has become central to his brand, if not for his velvety fur, then for his critically acclaimed blog.
While a majority of artists tend to team up with the Beats label when producing headphones, Deadmau5 has instead drawn attention to the Sol Republic label. The Meowingtons edition are essentially a take on the company's 'Tracks Headphones,' only with a miniature appeal.
Pet owners may deem the design to be unnecessary. They can however rest assured that all proceeds will be donated to The American Society for the Prevention of Cruelty to Animals.
While a majority of artists tend to team up with the Beats label when producing headphones, Deadmau5 has instead drawn attention to the Sol Republic label. The Meowingtons edition are essentially a take on the company's 'Tracks Headphones,' only with a miniature appeal.
Pet owners may deem the design to be unnecessary. They can however rest assured that all proceeds will be donated to The American Society for the Prevention of Cruelty to Animals.
Trend Themes
1. Pet-friendly Collaborations - The collaboration between Sol Republic and Meowingtons highlights the trend of companies partnering to create pet-friendly products.
2. Miniature Editions - The Meowingtons edition of Sol Republic headphones showcases the trend of creating smaller versions of popular products to cater to specific markets or preferences.
3. Charitable Product Designs - The donation of proceeds to The American Society for the Prevention of Cruelty to Animals exemplifies the trend of incorporating charitable components into product designs.
Industry Implications
1. Music Gear - The collaboration between Sol Republic and Deadmau5 demonstrates the potential for disruptive innovation in the music gear industry through unique partnerships and limited editions.
2. Pet Products - The Meowingtons edition of headphones taps into the pet products industry by offering specialized products for pet owners and their furry companions.
3. Charitable Organizations - The collaboration between Sol Republic and Meowingtons highlights the opportunity for disruptive innovation in the charitable organizations industry through creative product partnerships.
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