The SoH Watch by Mathilde Ampe is Full of Emotion and Personality
Meghan Young — November 22, 2012 — Art & Design
References: mathilde-ampe & yankodesign
The SoH Watch is full of personality. At one point it can look cross-eyed while another it is suddenly mischievous or even bored. That is because in place of the traditional hands to tell the time, the SoH Watch boasts a set of googly eyes reminiscent of the fun craft supply kids would play with in school.
Designed by Valenciennes, France-based Mathilde Ampe, the SoH Watch relies on the eyes to indicate what time it is, hence the reason why so many different emotions are displayed. Eyes are the windows to the soul, after all. In addition to the quirky eyes, the SoH Watch can be customized with interchangeable faces, which help to really accentuate the human-like quality of the timepiece.
Designed by Valenciennes, France-based Mathilde Ampe, the SoH Watch relies on the eyes to indicate what time it is, hence the reason why so many different emotions are displayed. Eyes are the windows to the soul, after all. In addition to the quirky eyes, the SoH Watch can be customized with interchangeable faces, which help to really accentuate the human-like quality of the timepiece.
Trend Themes
1. Googly-eyed Timepieces - Disruptive innovation opportunity: Create personalized timepieces that use unconventional elements, such as googly eyes, to display emotions and add a playful touch to traditional watch designs.
2. Emotional Watches - Disruptive innovation opportunity: Develop watches that go beyond timekeeping and incorporate expressive features, like interchangeable faces and emotive designs, to evoke a deeper emotional connection with the wearer.
3. Customizable Timepieces - Disruptive innovation opportunity: Design watches with interchangeable parts that allow users to personalize their timepieces and create a unique style statement.
Industry Implications
1. Watchmaking - Disruptive innovation opportunity: Integrate creative elements, such as googly eyes and interchangeable faces, into watch designs to attract a younger demographic and infuse novelty into the traditional watchmaking industry.
2. Fashion Accessories - Disruptive innovation opportunity: Collaborate with watch designers to create fashion-forward timepieces that incorporate unique features, like emotive displays and customizable components, to appeal to fashion-conscious consumers.
3. Children's Toys - Disruptive innovation opportunity: Combine toy-like elements, such as googly eyes and playful designs, with functional timekeeping features to introduce engaging and interactive timepieces for children.
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