Sofia Arjam Captures Moments That Deserve Their Own Fairy Tale
Tiana Reid — August 10, 2010 — Fashion
References: flickr & fashion156
Sofia Arjam's photography work is the closest you'll get to a real-life fairy tale. Her trippy boho shots are part 'Alice in Wonderland,' part 'Grey Gardens,' and all about heightened sensuality.
The characters that Sofia Arjam captures are so close yet completely elusive at the same time. Although you may want to get a closer glance, these illusive images are too far from reality to get a real-life look.
Implications - Youth consumers have a strong desire to live a lifestyle that is altogether different from that of their parents. This stems from a desire to be more nomadic than their parents and have more freedom. Companies pitching products to this group should take this mindset into account.
The characters that Sofia Arjam captures are so close yet completely elusive at the same time. Although you may want to get a closer glance, these illusive images are too far from reality to get a real-life look.
Implications - Youth consumers have a strong desire to live a lifestyle that is altogether different from that of their parents. This stems from a desire to be more nomadic than their parents and have more freedom. Companies pitching products to this group should take this mindset into account.
Trend Themes
1. Trippy Boho Photography - Disruptive innovation opportunity: Explore augmented reality experiences that allow users to interact with trippy boho photography in a virtual environment.
2. Heightened Sensuality - Disruptive innovation opportunity: Develop immersive sensory experiences that combine visuals, sound, and touch to enhance the sensual aspect of photography.
3. Elusive Imagery - Disruptive innovation opportunity: Create AI-powered algorithms that generate artistic visuals with an elusive quality, challenging viewers' perception of reality.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate trippy boho aesthetics into clothing designs, offering youth consumers a unique and alternative fashion style.
2. Art and Entertainment - Disruptive innovation opportunity: Collaborate with Sofia Arjam or similar artists to create immersive exhibitions showcasing trippy boho photography and pushing the boundaries of traditional art forms.
3. Technology and Digital Media - Disruptive innovation opportunity: Develop innovative platforms or apps that allow users to create and share their own trippy boho-inspired photography, fostering a community around the trend.
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