Sofa Boat is Rad, but Ill-Advised
Brian G Randles — March 3, 2010 — Autos
References: marinebusiness-world & dvice
Well, I know what I'm going to saving up for this summer. The Sofa Boat is here to give even the laziest of nautical dwellers one more reason to kick up their boat shoes and relax. Coming in at a not-so small $16,000, the Sofa Boat is controlled by a joystick and comes with a fridge on board.
The Sofa Boat is designed with the fat-of-body and the fat-of-bank-account in mind. Coincidentally, this bad boy is strictly-electric and therefore as eco-friendly as can be. Nice to know, but that really doesn't help me get past the fact that some CEO is cruising over to his golf buddy's yacht right now on a Sofa Boat that costs 8x more than my car.
Yum... taste that jealousy.
The Sofa Boat is designed with the fat-of-body and the fat-of-bank-account in mind. Coincidentally, this bad boy is strictly-electric and therefore as eco-friendly as can be. Nice to know, but that really doesn't help me get past the fact that some CEO is cruising over to his golf buddy's yacht right now on a Sofa Boat that costs 8x more than my car.
Yum... taste that jealousy.
Trend Themes
1. Eco-friendly Boating - The trend of eco-friendly boating presents an opportunity for companies to develop electric-powered boats that are both sustainable and luxurious.
2. Recreational Watercraft Innovation - The trend of recreational watercraft innovation opens up possibilities for companies to create unique and unconventional boat designs that offer a comfortable and enjoyable experience for users.
3. Luxury Lifestyle on Water - The trend of luxury lifestyle on water creates an opportunity for businesses to develop high-end boat concepts, such as the Sofa Boat, that cater to affluent individuals seeking unique and extravagant experiences.
Industry Implications
1. Boating and Watercraft Manufacturing - The boating and watercraft manufacturing industry can explore disruptive innovation opportunities by focusing on the production of eco-friendly boats with luxurious features, targeting the growing demand for sustainable and premium recreational watercraft.
2. Furniture and Interior Design - The furniture and interior design industry can tap into disruptive innovation opportunities by creating custom-made furniture pieces specifically designed for recreational watercraft, merging aesthetics, functionality, and comfort.
3. Leisure and Entertainment - The leisure and entertainment industry can capitalize on disruptive innovation by offering unique experiences and services tailored to the luxury lifestyle on water, targeting high-end consumers who seek unconventional ways of leisure and relaxation, such as the Sofa Boat.
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