The 'Soda Shaq' Line Places Shaquille O'Neal's Face on Your Drink
Alexander Lam — June 3, 2013 — Art & Design
References: geekosystem
Making soda a whole lot more fierce, basketball star Shaquille O'Neal branded a series of sodas called 'Soda Shaq' with his face. Taking up a majority of the can, Shaq beams out from his all natural line of carbonated sugar water. AriZona Beverage Co. worked in collaboration with Shaq to create four flavors of cream soda. Soda Shaq is available in Vanilla Cream, Strawberry Cream, Blueberry Cream and Orange Cream.
To match O'Neal's prodigious height and build, the drinks will be sold in AriZona's traditional tallboy cans. With Shaq's beautiful mug staring at you, the result is 23.5 ounces of pure sugary Shaqtastic bliss. Each can has the basketball player giving you a different look from a wide open grin to a menacing tongue wag.
To match O'Neal's prodigious height and build, the drinks will be sold in AriZona's traditional tallboy cans. With Shaq's beautiful mug staring at you, the result is 23.5 ounces of pure sugary Shaqtastic bliss. Each can has the basketball player giving you a different look from a wide open grin to a menacing tongue wag.
Trend Themes
1. Celebrity-branded Products - Opportunity for other celebrities to collaborate with brands by putting their face on products.
2. Personalized Packaging - Potential for brands to create customized packaging featuring images or faces of famous individuals.
3. Unique Flavors - Demand for innovative and unconventional flavors in the beverage industry.
Industry Implications
1. Beverage Industry - Possibility for other beverage companies to collaborate with celebrities and create unique drinks.
2. Marketing and Advertising - Opportunity for marketing agencies to develop campaigns around celebrity-branded products.
3. Packaging Industry - Growing demand for personalized packaging solutions in various consumer goods sectors.
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