Social Sharing App Rando Picks a Photo, GIF or Quote On Your Behalf
Alyson Wyers — March 7, 2016 — Tech
References: randoapp.co & techcrunch
This new social sharing app adds an element of Russian roulette to posting things on social media. The Rando app allows you to share a random photo, GIF or quote with friends.
Randomly sharing from your camera roll moves away from the carefully curated personas people craft for themselves online. The smartphone application also has a 'share blindly' feature, giving you even less control over how you present yourself. For the somewhat less daring, you can also let the social sharing app choose from a selection of photos, giving you some control over what gets sent to your friends.
Excellent for time-wasting fun, Rando is described as "some oddball side project" from developer David Barnard.
Randomly sharing from your camera roll moves away from the carefully curated personas people craft for themselves online. The smartphone application also has a 'share blindly' feature, giving you even less control over how you present yourself. For the somewhat less daring, you can also let the social sharing app choose from a selection of photos, giving you some control over what gets sent to your friends.
Excellent for time-wasting fun, Rando is described as "some oddball side project" from developer David Barnard.
Trend Themes
1. Randomized Sharing - Apps like Rando are creating new experiences for social media users by providing an element of chance and surprise to their posts.
2. Less Curated Online Personas - Randomized sharing apps, like Rando, challenge the carefully crafted personas that social media users present of themselves online.
3. Decreased Control Over Sharing - The 'share blindly' feature of Rando represents a broader trend of decreased control over content sharing.
Industry Implications
1. Social Media - Randomized sharing apps like Rando are creating new opportunities for social media platforms to differentiate themselves and attract users.
2. Mobile App Development - The success of Rando as an 'oddball side project' shows the potential for unique and innovative mobile apps to gain popularity and disrupt the app market.
3. Marketing and Advertising - Less curated online personas created by randomized sharing apps present new opportunities for businesses to create more authentic and personalized marketing campaigns.
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