Social Performance Management Startup Locowise Focuses on Reporting
Alyson Wyers — September 29, 2017 — Social Media
This platform for social performance management instantly delivers professional-level and editable social media reports. Currently in beta, startup Locowise does social audits for agencies.
This includes custom client reporting with over 300 metrics -- both quantitative and qualitative -- for providing comprehensive insights for clients as well as automated client reporting in just minutes (in one of two formats: either PDF or Powerpoint with full edit access). Based in Liverpool, UK, the new analytics venture enhances business productivity and will help social agencies with their social media and Internet marketing strategies. Locowise has already worked with JWT and Ogilvy. The social performance management system works with Facebook, Instagram and Twitter.
Analytics are an enormous part of social media marketing, with a huge focus on measurement.
This includes custom client reporting with over 300 metrics -- both quantitative and qualitative -- for providing comprehensive insights for clients as well as automated client reporting in just minutes (in one of two formats: either PDF or Powerpoint with full edit access). Based in Liverpool, UK, the new analytics venture enhances business productivity and will help social agencies with their social media and Internet marketing strategies. Locowise has already worked with JWT and Ogilvy. The social performance management system works with Facebook, Instagram and Twitter.
Analytics are an enormous part of social media marketing, with a huge focus on measurement.
Trend Themes
1. Automated Social Media Reporting - Locowise's beta platform provides automated client reporting in minutes allowing professionals to spend more time focusing on social media strategy.
2. Real-time Social Performance Metrics - Locowise's platform offers over 300 real-time metrics enabling companies to quickly adjust and optimize their social media strategy.
3. Comprehensive Social Media Auditing - Locowise's platform offers custom client reporting with over 300 qualitative and quantitative metrics, arming businesses with comprehensive insights for clients.
Industry Implications
1. Digital Marketing - Locowise's platform enhances digital marketing productivity by streamlining social media auditing and reporting.
2. Advertising Agencies - Locowise's platform provides a disruptive innovation opportunity for advertising agencies to automate and scale social media audits, freeing up account teams' valuable time.
3. Social Media Management - Locowise's real-time social performance metrics provide social media management companies with the ability to quickly adjust strategies to optimize campaigns.
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