This Infographic Describes Different Social Media Users For Your Brand
Alyson Wyers — January 27, 2015 — Marketing
References: bigblog.thinkbigshot & designtaxi
This infographic describes different archetypes of social media users and how brands can best appeal to them. From marketing agency Bigshot Inbound, '7 Types of Social Media Fans and How to Make the Most Out of Them' explains how each online personality type behaves and different challenges companies face in interacting with them.
The social media users include the quiet follower, the casual liker, the ranter, the loyal fan, the deal seeker, the cheerleader and the upset customer. While the quiet follower will occasionally read particularly interesting posts, the cheerleader likes, comments on and shares posts regularly. The ranter (AKA a troll) should not be engaged in conversation if the issue is unrelated to your business. To deal with upset customers, you should monitor mentions as well as your page and respond professionally and quickly.
The social media users include the quiet follower, the casual liker, the ranter, the loyal fan, the deal seeker, the cheerleader and the upset customer. While the quiet follower will occasionally read particularly interesting posts, the cheerleader likes, comments on and shares posts regularly. The ranter (AKA a troll) should not be engaged in conversation if the issue is unrelated to your business. To deal with upset customers, you should monitor mentions as well as your page and respond professionally and quickly.
Trend Themes
1. Different Social Media Users - Opportunity for brands to tailor their messaging and strategies to appeal to the different types of social media users.
2. Challenges in Interacting with Users - Opportunity to develop innovative solutions for engaging with social media users and overcoming challenges related to their behaviors and preferences.
3. Monitoring and Responding to User Feedback - Opportunity for companies to implement efficient systems for monitoring and addressing customer feedback on social media platforms.
Industry Implications
1. Digital Marketing - Opportunity for digital marketing agencies and professionals to offer specialized services for targeting and engaging with different types of social media users.
2. Social Media Management - Opportunity for social media management platforms and tools to provide features that help brands effectively interact with and understand their audience.
3. Customer Service - Opportunity for customer service organizations to incorporate social media monitoring and response strategies to enhance customer satisfaction and improve brand reputation.
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