This Unmetric App Allows Brands to Set Up Social Media Tracking
References: unmetric & marketingland
Unmetric launched an app called 'Sense' that is designed for social media tracking among competing brands. The app conveniently tracks social media output and compiles the data to provide users a constant update.
The social media tracking app creates an outlet for marketers and brands to remain knowledgeable of competitor projects, even when they cannot be online. Sense tracks Facebook, Twitter and Instagram marketing posts. The app currently has a massive database that contains 35,000 brands on a global scale.
This handy app allows users to select companies from the database to track related brands. A few of the brands include Toyota, American Airlines and Lowe’s. By remaining knowledgeable of competition it allows users to stay current and compete in the marketing industry on a fair level.
The social media tracking app creates an outlet for marketers and brands to remain knowledgeable of competitor projects, even when they cannot be online. Sense tracks Facebook, Twitter and Instagram marketing posts. The app currently has a massive database that contains 35,000 brands on a global scale.
This handy app allows users to select companies from the database to track related brands. A few of the brands include Toyota, American Airlines and Lowe’s. By remaining knowledgeable of competition it allows users to stay current and compete in the marketing industry on a fair level.
Trend Themes
1. Competitor-tracking Apps - Opportunity for brands to gain competitive advantage by using apps to track competitor's social media activity in real-time.
2. Social Media Tracking - Innovation in social media tracking technology provides brands with valuable insights into competitor's marketing strategies.
3. Massive Database - The use of large databases allows brands to track a wide range of competitors and stay up-to-date with industry trends.
Industry Implications
1. Marketing - Marketing professionals can leverage competitor-tracking apps to gain insights and develop effective marketing strategies.
2. Technology - The development of advanced social media tracking apps presents disruptive innovation opportunities for tech companies in the social media analytics space.
3. Data Analytics - The use of massive databases for social media tracking creates opportunities for data analytics companies to provide valuable insights to brands.
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