The 'Social Media Election' Infographic Outlines Candidates' Web Usage
Jennifer Gosnell — October 31, 2012 — Pop Culture
References: visual.ly
The 'Social Media Election' infographic outlines the key features of President Barack Obama and Governor Mitt Romney's online campaigns. Though Romney has the most new followers per day on Facebook, Obama still laps Romney in the Facebook realm by many the millions.
Furthermore, so far as Twitter stacks up for the two candidates, Romney's 1.5 million followers falls significantly short of Obama's 21 million. Comparing the two candidates' savviness, Obama and his social media team are more active on the social media sites than his challenger. The social media usage in the 2012 Presidential election has been unsurpassed thus far in any other political campaign.
By a landslide, if the election was determined solely on online presence and support, President Obama would be ensured a second term. However, how social media presence is going to affect the actual election and turnout of voters is yet to be determined.
Furthermore, so far as Twitter stacks up for the two candidates, Romney's 1.5 million followers falls significantly short of Obama's 21 million. Comparing the two candidates' savviness, Obama and his social media team are more active on the social media sites than his challenger. The social media usage in the 2012 Presidential election has been unsurpassed thus far in any other political campaign.
By a landslide, if the election was determined solely on online presence and support, President Obama would be ensured a second term. However, how social media presence is going to affect the actual election and turnout of voters is yet to be determined.
Trend Themes
1. Social Media Campaigning - The use of social media in political campaigns is highly effective in garnering support for candidates.
2. Online Advertising - The use of online advertising can help political candidates reach voters more efficiently and effectively.
3. Influencer Marketing - Partnering with social media influencers can boost a political candidate's online presence and reach a wider audience.
Industry Implications
1. Politics - The political industry has an opportunity to utilize social media and online advertising to reach and engage a younger and more digitally-savvy audience.
2. Marketing - The marketing industry can provide services such as influencer marketing and online advertising to help political campaigns effectively reach their target audience.
3. Social Media - As social media continues to play a significant role in political campaigns, the social media industry has an opportunity to develop specialized tools and services to better serve political candidates and their supporters.
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