Trend Hunter's Jaime Neely Discusses Points-Based Social Bartering
Alyson Wyers — July 2, 2014 — Marketing
References: youtu.be
Everyone loves a good customer rewards program, especially if it involves social bartering. Trend Hunter Senior Editor Jaime Neely offers her favorite social media reward programs, from competition-driven travel apps to social media-based shops and point-rewarding browsers.
Through a social bartering campaign, Kelloggs allowed customers to pay for new boxes of their Special K cereal using branded tweets. Another method of social bartering involves pitting people who love finding online travel deals against each other, competing to find the best deals and saving in the process. The Voyando app differs, however, from the Wrangler Mileage App, which rewards users for taking adventurous routes. Or if you'd rather play it safe from the comfort of your own home, Jaime's number one pick offers points to people simply for browsing the internet through a Google Chrome extension.
Through a social bartering campaign, Kelloggs allowed customers to pay for new boxes of their Special K cereal using branded tweets. Another method of social bartering involves pitting people who love finding online travel deals against each other, competing to find the best deals and saving in the process. The Voyando app differs, however, from the Wrangler Mileage App, which rewards users for taking adventurous routes. Or if you'd rather play it safe from the comfort of your own home, Jaime's number one pick offers points to people simply for browsing the internet through a Google Chrome extension.
Trend Themes
1. Social Media Reward Programs - Incorporating social media into traditional customer rewards programs.
2. Competition-driven Travel Apps - Developing apps that allow users to compete and save money while finding travel deals.
3. Point-rewarding Browsers - Rewarding users for simply using a specific browser or browser extension.
Industry Implications
1. Marketing - Using social media reward programs to incentivize customers and increase engagement.
2. Travel - Developing competition-driven travel apps to help users find deals and save money.
3. Technology - Developing point-rewarding browsers and browser extensions as an innovative way to increase engagement and user loyalty.
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