Ditching Boring for Bold
Going Like Sixty — March 17, 2008 — Fashion
References: highsnobiety
The biggest athletic wear companies are battling it on in a mission to create the shoe with the most outrageous design. If you want to stay on your toes, you are going to have to stay alert when it comes to sneaks. Nike has introduced the Wham, Bam, Pow, line of comic book style sneakers, while Adidas answers with the dazzling gold punch. Nike counters with a Zoom Talaria style, and sneaking in with covert sneaks is Bape and the retro 50s styling.
Trend Themes
1. Comic Book Style Sneakers - Opportunity for companies to create sneakers with bold and vibrant designs inspired by comic books.
2. Dazzling Gold Sneakers - Chance for brands to innovate by incorporating eye-catching gold elements into their sneaker designs.
3. Retro 50s Styling Sneakers - Potential for companies to tap into nostalgia by offering sneakers with vintage 1950s-inspired designs.
Industry Implications
1. Athletic Wear Industry - Disruptive innovation opportunities for athletic wear companies to push the boundaries of sneaker designs.
2. Fashion Industry - Opportunity for fashion brands to explore the fusion of streetwear and sneaker culture with bold and vibrant designs.
3. Retail Industry - Chance for retailers to cater to the demand for unique and eye-catching sneaker designs by curating a diverse selection for consumers.
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