Sneakerstuff, Lacoste Rene & Jona Wiehager Shoe Collaboration
Christina Butty — August 28, 2009 — Art & Design
References: sneakersnstuff & hypebeast
To celebrate their tenth anniversary, footwear retailer Sneakerstuff made a pair of Lacoste Rene sneakers in collaboration with local street culture guru Jona Wiehager.
There are two offerings in the Sneakerstuff, Lacoste Rene and Jona Wiehager collaboration. One pair comes in a multi-color computer graphic like print, while the other comes in a more neutral color palette.
The Sneakerstuff, Lacoste Rene and Jona Wiehager collaboration is expected in stores on September 25 at Sneakerstuff stores. There are only 124 total pairs available.
There are two offerings in the Sneakerstuff, Lacoste Rene and Jona Wiehager collaboration. One pair comes in a multi-color computer graphic like print, while the other comes in a more neutral color palette.
The Sneakerstuff, Lacoste Rene and Jona Wiehager collaboration is expected in stores on September 25 at Sneakerstuff stores. There are only 124 total pairs available.
Trend Themes
1. Collaborative Fashion - The collaboration between Sneakerstuff, Lacoste Rene, and Jona Wiehager showcases the trend of brands partnering to create unique products.
2. Limited Edition Releases - The limited availability of only 124 total pairs demonstrates the trend of creating exclusive and rare products to generate excitement and demand.
3. Street Culture Influence - The collaboration with local street culture guru Jona Wiehager highlights the trend of incorporating urban fashion and aesthetics into mainstream brands.
Industry Implications
1. Footwear - The Sneakerstuff, Lacoste Rene, and Jona Wiehager collaboration presents opportunities for innovation in designing unique and trendy sneakers.
2. Fashion Retail - The limited edition release strategy can be applied in the fashion retail industry to create buzz and drive sales.
3. Streetwear - The street culture influence showcased in the collaboration opens doors for disruptive innovation in the streetwear industry, combining urban style with established brands.
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