Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
References: billboard & highsnobiety
For the upcoming Spring/Summer 2018 'Always Classic' sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop sensation Somi joins the ranks of Ariana Grande, Lil Yachty, Teyana Taylor, Gigi Hadid, Sharina Gutierrez and more for Reebok's Club C project. The sneaker campaign strives to empower and celebrate individuals "who defy the status quo" by forming their own personalized conceptualization of what it means to be classic in the modern world.
The Reebok Club C sneaker has embraced the global village through submerging in the cultural narrative and transcending underground street style movements. Somi sports the silhouette in a variety of pastel-nuanced poses that magnify its comfort, durability and establish it as an effortlessly stylish piece of footwear for any casual outfit.
The Reebok Club C sneaker has embraced the global village through submerging in the cultural narrative and transcending underground street style movements. Somi sports the silhouette in a variety of pastel-nuanced poses that magnify its comfort, durability and establish it as an effortlessly stylish piece of footwear for any casual outfit.
Trend Themes
1. Diverse and Inclusive Branding - Disruptive innovation opportunity: Explore new ways to shape brand image by embracing diversity and inclusivity.
2. Celebrity Collaborations - Disruptive innovation opportunity: Partner with influential celebrities to amplify brand messaging and reach new audiences.
3. Empowerment Marketing - Disruptive innovation opportunity: Create campaigns that empower individuals to redefine traditional norms and celebrate uniqueness.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate diverse cultural narratives into fashion campaigns to appeal to a wider audience.
2. Footwear - Disruptive innovation opportunity: Collaborate with musicians and artists to create unique and stylish designs that resonate with consumers.
3. Advertising - Disruptive innovation opportunity: Utilize empowerment marketing strategies to connect with consumers on a deeper level and inspire positive change.
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