eBay Introduces the 'Sneaker Academy' for Budding Entrepreneurs
References: ebay & retailtechnology
eBay is launching the 'Sneaker Academy' a new 14-week workshop for up-and-coming entrepreneurs looking for industry advice and quality coaching. Created in partnership with Hatch Enterprise, the workshops will cover topics such as finance, online and cover marketing, legal, sneaker resale, and broader business topics relevant to e-commerce. The program is open to 18 to 30-year-olds and will run from May 17 to August 14, 2023.
Workshop attendees will also get reduced eBay selling fees for six months, support from a resale business expert, and the opportunity to apply for a 1,500 cash grant funded by the platform.
Wahaaj Shabbir, eBay’s head of sneakers UK, commented: “Our mission when it comes to sneakers is to make them accessible to everyone, and this programme aims to do the same for sellers - levelling the playing field for those passionate about the product but who face barriers to starting their own business.”
Image Credit: eBay
Workshop attendees will also get reduced eBay selling fees for six months, support from a resale business expert, and the opportunity to apply for a 1,500 cash grant funded by the platform.
Wahaaj Shabbir, eBay’s head of sneakers UK, commented: “Our mission when it comes to sneakers is to make them accessible to everyone, and this programme aims to do the same for sellers - levelling the playing field for those passionate about the product but who face barriers to starting their own business.”
Image Credit: eBay
Trend Themes
1. E-commerce Business Coaching - The rise of coaching programs focused on specific e-commerce niches will provide opportunities for industry professionals to share their expertise and earn revenue through coaching.
2. Youth Entrepreneurship Programs - Sneaker Academy is part of a larger trend of youth entrepreneurship programs, as younger generations seek to start their own businesses, particularly in the e-commerce sector.
3. Resale Market Education - As the resale market continues to grow, education programs focused on topics such as pricing, authentication, and brand knowledge will be in high demand.
Industry Implications
1. E-commerce - E-commerce companies can create their own coaching and training programs to leverage the expertise within their organization.
2. Education - Colleges and universities can develop degree programs focused on entrepreneurship, particularly in e-commerce niches, to meet the growing demand.
3. Retail - Brick-and-mortar retailers can expand their offerings to include education and resources for customers interested in resale, and partner with resale platforms to drive foot traffic to their stores.
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