The New Snapchat Search Feature Makes the App Easier to Navigate
Mishal Omar — January 16, 2017 — Tech
References: techcrunch & gizmodo
The new Snapchat search feature makes the app more accessible to the demographics that are not as tech savvy as Millennials and their successors are known to be.
The search feature is straightforward and works to ensure that anyone is able to navigate the app in a way that is simple and quick. It allows users to search for their friends and gives them the option to start chats and discover stories from publishers. The app will also be offering an 'Our Story' selection that allows the company to curate users' snaps in whichever Live Story it wants.
The Snapchat search feature gives up some of the brand's privacy-related benefits, but the result is a compromise that makes the app accessible to a larger demographic.
The search feature is straightforward and works to ensure that anyone is able to navigate the app in a way that is simple and quick. It allows users to search for their friends and gives them the option to start chats and discover stories from publishers. The app will also be offering an 'Our Story' selection that allows the company to curate users' snaps in whichever Live Story it wants.
The Snapchat search feature gives up some of the brand's privacy-related benefits, but the result is a compromise that makes the app accessible to a larger demographic.
Trend Themes
1. Easier User Navigation - The trend of adding straightforward search features to apps to make them more accessible and family-friendly.
2. Curated Content - The trend of offering selected and personalized content to users through apps.
3. Privacy-accessible Compromises - The trend of sacrificing some privacy benefits to appeal to a wider audience and user demographic.
Industry Implications
1. Social Media - The social media industry can adopt the trend of adding straightforward search features to apps to make them more user-friendly to a wider audience.
2. Publishing - The publishing industry can adopt the trend of curating and personalizing the content to the users through apps.
3. Tech Industry - The tech industry can incorporate the trend of privacy-accessible compromises when building apps to appeal to a broader audience.
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